Mission: Position Fisher-Price as the industry leader in juvenile products and introduce a complete line of products in a 60' x 180' exhibit.
The Baby Gear exhibit provided a platform for Brand Messages as well as an orchestrated product line review within a private showroom on the exhibit floor.
With state-of-the-art fixtures, lighting, translucent fabric panels and themed areas, the exhibit utilized contemporary design elements to commuicate a legacy brand in children's products.


